• 02 November 2018

How would you inspire, motivate and inform your consumers to buy more flowers more often? Royal FloraHolland and Flower Council Holland offer visitors of the Trade Fair Aalsmeer 2018 a real growth platform experience! Curious as to how you can apply growth platforms? If so, then visit our stand 17.6!

Inspiring, informing and motivating consumers. This is what Flower Council Holland does each day with its attention-drawing campaigns. All campaigns are part of a growth platform developed by Royal FloraHolland based on data.

Connect & growth

Our stand comprises four shop-in-shops. Each part representing one growth platform. We have provided the growth platforms with a practical interpretation, so that growers, customers and retailers can experience, feel and see what they could do to convince the consumer. We also show which campaigns suit which growth platform best.

What are the growth platforms?

  • Connecting friends
  • Interior
  • Health & Wellbeing
  • Celebrate Seasons 

Growth platforms, a tested marketing methodology, are strategic communication themes that indicate the growth opportunities in the market. They are based on actual and validated data and developed by Royal FloraHolland in collaboration with chain parties. This makes them suitable for the entire sector.

Do you want to know more about the growth platforms?