• DAY 3 Friday, November 9
  • 11:00
  • Royal FloraHolland House Podium
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Meet a generation of new green lovers

Meet a young and enthusiastic generation of new green lovers

Urbanisation is rapidly increasing, due to significant and sustained rural-to-urban migration. By 2050, two-thirds of the world's population will live in cities, compared with just over half today. Urban living is becoming the new norm, necessitated by growing populations and finite space.

There are plenty of ways to bring your urban living space to life, whatever the size and main use, and the level of your gardening expertise. From rewarding growing efforts to simple, decorative additions, at the Retail Lab @GLEE Romeo Sommers shows what we could expect to find in the future gardencenters and flowershops.